Coform Creative×The Detail Establishment

Content Shoot Brief

The Detail Establishment

Before you shoot

  • Scripts are templates. Adapt the wording to your natural speaking style and finer details, and feel free to get creative.
  • Shoot in vertical 9:16 for Instagram / Facebook.
  • Capture clean audio for every piece to camera.
  • Record every line properly twice.
  • Grab extra b-roll: More coverage than you think you need.
  • [ ... ] in the scripts = information for you to fill in on the day.

Shoot progress

0 out of 5 videos done

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Video 01Top of Funnel

About Us

Intro to TDE: who we are, the problem we solve, and why Sydney drivers trust us with a new car.

Objective: Build local authority.

Example only (not how your video will look)

Script

Hook

  1. 1Sydney, if you've just picked up your new car
  2. 2And want to keep it looking its absolute best, we're here to help.

Problem

  1. 1As soon as you drive off the lot
  2. 2Your vehicle is exposed to UV rays, fading, swirl marks and daily wear
  3. 3And without protection, that damage adds up fast
  4. 4Costing you thousands to fix down the line.

Brand Statement

  1. 1At TDE, we specialise in ceramic coating, window tinting [and paint protection film]
  2. 2And tailor every package to your vehicle and budget
  3. 3Giving Sydney drivers the protection their car deserves, right from the start.

USPs

  1. 1We're conveniently located in Liverpool with 5 stars on Google
  2. 2And only use high-quality products with long warranties
  3. 3And fast turnarounds so you're not without your car for long.

CTA

  1. 1So if you're ready to protect your pride and joy
  2. 2And want a quality service that's done right the first time
  3. 3Click below for a free quote.

B-roll checklist

0/5
Video 02Top of Funnel

3 Reasons to Ceramic Coat Your Vehicle

Listicle explainer: three reasons a new car needs a ceramic coating, ending on the Magnum USP.

Objective: Educate on the service and benefits.

Example only (not how your video will look)

Script

Hook

  1. 1If you've just picked up your new car in Sydney
  2. 2Here are 3 reasons why your new car needs a ceramic coating.

Reason 1

  1. 1One: every drive slowly destroys your paint, causing oxidation and fading over time
  2. 2A professional ceramic coating bonds permanently to your paint
  3. 3Adding a durable barrier against UV rays, bird droppings and swirl marks.

Reason 2

  1. 1Two: it's extremely hydrophobic, meaning dirt and water bead right off
  2. 2So you spend less time washing your car and more time driving it.

Reason 3

  1. 1And three: unlike waxes that wear away after a couple weeks
  2. 2A ceramic coating lasts for years, locking in that deep, showroom gloss
  3. 3Which makes your car look newer for longer
  4. 4Protecting the resale value and saving you money down the line.

USP

  1. 1At TDE, we're certified applicators of Magnum ceramic coatings with up to 10 years warranty
  2. 2And with over 5 years of experience and a 5-star Google rating, you can trust us with your pride and joy.

CTA

  1. 1Spots are limited, so click below to get your car protected today.

B-roll checklist

0/6
Video 03Middle of Funnel

Job Walkthrough: Ceramic Coating

Gabriel walks through a real job on a new Toyota Camry: prep, coating, and the this-month offer.

Objective: Show the process and what's included in the service.

Example only (not how your video will look)

Script

Hook

  1. 1Hey guys, Gabriel here from TDE
  2. 2We've got this brand new Toyota Camry in for our full protection package.

Process

  1. 1We've done a decontamination wash, clay bar and paint correction to prep the surface and remove any imperfections
  2. 2And then applied our [Magnum 10 Year Ceramic Coating] to the exterior, interior, wheels and glass
  3. 3Which adds a hydrophobic barrier that repels dirt and water
  4. 4And protects it from UV rays, bird droppings and other contaminants
  5. 5While enhancing the gloss and making it easier to maintain.

Offer

  1. 1And because this customer booked in this month, [we're adding in complimentary window tints all around]
  2. 2Normally worth [$300], included at no extra cost for this month only.

CTA

  1. 1So if you've just picked up your new car and need protection
  2. 2Click below for a free quote.

B-roll checklist

0/5
Video 04Middle of Funnel

Vehicle Specific: 4x4s

Problem-agitate-solve aimed at 4x4 owners: why a new ute needs protecting before the damage starts.

Objective: Target specific customers (new 4x4 / ute owners).

Example only (not how your video will look)

Script

Hook

  1. 1If you've just picked up a 4x4 in Sydney
  2. 2This single mistake will cost you thousands down the road.

Problem

  1. 14x4s cop way more damage than your average car
  2. 2And most drivers throw it straight into daily use without protecting the paint
  3. 3Then wonder why it's faded and covered in scratches a year later.

Solution

  1. 1That's why a ceramic coating is one of the best upgrades you can do to your new ute.
  2. 2Because it bonds to your paint before the damage starts.

USP

  1. 1At TDE, we're official partners of Magnum Ceramic Coatings
  2. 2So you're getting professional application
  3. 3And [up to 10 years of protection] from UV rays, dirt, bird droppings, water spots and any other contaminants.
  4. 4So that you maintain the resale value of your vehicle
  5. 5And can save time and money on maintenance.

CTA

  1. 1So if you're wanting to protect your new rig
  2. 2Then click below for a free quote.

B-roll checklist

0/5
Video 05Bottom of Funnel

Direct Offer

Straight-to-offer video: full protection package this month, with everything included and a clear CTA.

Objective: Time-sensitive offer that encourages prospects to take action.

Example only (not how your video will look)

Script

Hook

  1. 1Sydney, if you've just picked up your new car
  2. 2And the dealership quoted you 2 to 3k to get your car protected
  3. 3Then we've got an offer just for you.

Offer

  1. 1When you book in our [full protection package] this month
  2. 2You'll receive [complimentary ceramic coating to your interior, wheels and glass]
  3. 3PLUS we'll add in full window tints all around
  4. 4Valued at over [$1,200]
  5. 5So you get 360 degrees of protection for your vehicle, at no extra cost.

USP

  1. 1We're based right here in Liverpool
  2. 2With fast turnarounds and 5 stars on Google
  3. 3You can trust us with your pride and joy.

CTA

  1. 1Now we're only doing this for newer cars and only for this month
  2. 2So if you're keen, click "get offer" below to get your car protected.

B-roll checklist

0/5

Ongoing content

Top performers

The bread-and-butter videos, keep shooting these on every job. Reliable formats that consistently get great results.

Process → Reveal Edit

A b-roll-only edit: the process from start to finish, then the finished result reveal. No talking.

Script

Hook

  1. 1Opening shot or on-screen text to hook the scroll.

Body

  1. 1Sequence of process shots.
  2. 2Cut to rhythm and music note.

CTA

  1. 1Closing text/CTA over the final reveal shot.

Talking Head → Reveal Edit

Technician on camera, explaining what work is being done, then finished reveal.

Script

Hook

  1. 1Opening line to camera.

Body

  1. 1What's being done.
  2. 2Why it matters / benefit to the customer.

CTA

  1. 1Closing line to camera.

FAQ / Objection Response

Answers a common question or objection customers raise before booking, straight to camera.

Script

Question

  1. 1State the question or objection being addressed.

Answer

  1. 1Give the answer or explanation.
  2. 2Add a supporting detail or proof point.

CTA

  1. 1Closing line to camera.